Austin, TX  ·  Open to new opportunities

Roxanne M. Laczo, PhD
The people analytics
leader for the AI era.

I/O Psychologist. Strategic architect of people analytics functions. AI enablement champion. Executive coach. Professor. Builder of what's next in HR.

People Analytics Talent Strategy AI Enablement Executive Coaching Employee Listening Performance Management Hogan Assessments Expert Leadership Development
Roxanne Laczo, PhD
Career

20+ Years of Building What's Next

Cloudflare Hogan Assessment Systems AIG Indeed Cargill Best Buy UnitedHealth Group
Advisory & Faculty Roles
MatterMore
Future of Work Strategy & Innovation Advisor
2025 – Present
UT Austin · McCombs School of Business
Adjunct Professor of Management
2025 – Present
Cloudflare
Head of People Analytics
2021 – 2026 · Austin, TX
  • Architected and executed the vision and operational model for a new People Analytics function, shaping the enterprise-wide framework for Workforce Intelligence and HR Data Management during a period of significant organizational growth and change.
  • Developed and scaled a comprehensive employee listening and feedback strategy, democratizing access to integrated workforce insights for HR and business leaders.
  • Spearheaded AI Enablement in HR initiative, identifying areas for workflow optimization and embedding AI and automation workflows into the People Analytics product portfolio.
Hogan Assessment Systems
Senior Consultant, Strategic Client Group
2019 – 2021
  • Delivered Hogan-based leadership development and executive coaching to 250+ leaders across Fortune 100/500 clients.
  • Provided data-driven assessment and selection recommendations for 100+ senior leaders, including C-suite.
AIG
Head of Advanced Analytics & People Analytics Partner
2018 – 2019 · Austin, TX
  • Brought advanced analytics and people insights capabilities to HR, embedding data-driven approaches into talent decisions across global business units.
Indeed
Director, HR Analytics
2017 – 2018 · Austin, TX
  • Designed and led the enterprise-wide HR Analytics strategy from zero during a period of rapid organizational growth — building the full analytics portfolio and delivering strategic talent insights to the executive team.
Cargill
Global Lead, Human Capital Analytics · Employee Experience & Performance Management Lead
2011 – 2017 · Wayzata, MN
  • Led enterprise-wide design and implementation of employee engagement and performance management programs — earning industry awards for both.
  • Spearheaded the global Human Capital Analytics function from inception, aligning executive stakeholders across Enterprise Data Management, Business Intelligence, and IT leadership.
  • Developed and enhanced strategic self-awareness for 50+ high-potential and emerging leaders through assessment feedback and coaching to drive exceptional performance and increase readiness and capability for leadership roles.
Best Buy
Senior Measurement Manager
2007 – 2011 · Richfield, MN
  • Designed and managed enterprise employee listening programs, translating complex data into actionable talent insights for regional and global leadership.
UnitedHealth Group (Optum)
Principal Research Consultant
2005 – 2007 · Golden Valley, MN
  • Designed experimental and quasi-experimental studies to assess cost-savings and ROI of health management products, partnering with Product leadership to shape the roadmap.
  • Contributed to positive ROI for customers and lower health costs for employers through evidence-based product evaluation and development.
Personnel Decisions International
Research Psychologist
2004 – 2005 · Minneapolis, MN
  • End-to-end development and validation of assessment products, including custom offerings, partnering with leadership to execute the product roadmap.
  • Conducted complex statistical analyses — meta-analysis, factor analysis, regression — to support talent assessment research and reporting.
Capabilities & Impact

Where I Do My Best Work

Cloudflare

AI Enablement in HR

Architected AI-enabled People Analytics and L&D agents on Cloudflare's internal platform — building intelligent systems to surface talent insights, identify skill gaps, and deliver personalized learning at scale. Drove the HR technology roadmap in partnership with IT, BI, and Data Privacy.

Cloudflare · Cargill · Best Buy

Employee Listening at Scale

End-to-end listening strategy design across the full employee lifecycle. Increased global survey participation 13% at Cloudflare. Built pulse and census mechanisms that translate workforce sentiment into executive-level action plans and manager accountability frameworks.

Cloudflare · Indeed · Cargill

People Analytics Architecture & Data-Driven Decision-Making

Built people analytics functions from zero at three organizations — establishing operating models, data governance, and strategic talent insights frameworks that inform organizational design, succession readiness, and workforce planning at the C-suite level.

Cloudflare · Cargill

Performance Management Innovation

Led redesign of performance evaluation frameworks to reduce bias and sharpen alignment with business goals. Award-winning implementation at Cargill recognized with the 2014 SIOP/SHRM Human Resource Management Impact Award and Cargill HR Excellence Awards.

Hogan · Goose Creek Consulting

Executive Coaching & Assessment

Certified executive coach (CTI Co-Active) and advanced Hogan practitioner. Facilitated development for 250+ executives and delivered C-suite assessment and selection recommendations for 100+ senior leaders across Fortune 100/500 organizations.

UT McCombs · Cambridge · Hacking HR

Thought Leadership & Teaching

Adjunct Professor at UT Austin McCombs. Guest Faculty at Cambridge Psychometrics Centre. Certificate Program faculty at Hacking HR Experts Council. Co-author of three book chapters and five peer-reviewed journal articles. Invited speaker at conferences and podcasts on People Analytics, AI for HR, and the Future of Work.

By the Numbers

Impact That Compounds

20+
Years of I/O Psychology & People Analytics leadership across high-growth and multinational orgs
250+
Executives developed through Hogan-based leadership coaching and tailored development plans
100+
C-suite and senior leaders assessed and placed using validated, data-driven methodology
13%
Global survey participation lift delivered at Cloudflare through redesigned listening strategy
3×
People Analytics functions built from zero — Cloudflare, Indeed, and Cargill
8+
Published works — peer-reviewed journal articles and book chapters on People Analytics and I/O Psychology
Beyond Work

Outside the Office

Roxanne with her bulldog

Dogs (obviously)

🐾 Dog Rescue Advocate  ·  3× Dog Rescue Mom

Volunteer Supply Coordination Lead at Austin Bulldog Rescue since 2023. Former volunteer, Austin Humane Society.

Roxanne speaking at conference

Speaking & Media

Invited speaker on the Directionally Correct Podcast (2025). Regular conference speaker on People Analytics, AI for HR, and the Future of Work.

Austin People Analytics Meetup

ATX People Analytics Meetup

Co-founded the Austin People Analytics Meetup in 2017. Still running. Still connecting practitioners, researchers, and leaders across the discipline.

🌍 🛂

Travel

Trading screen time for time zones: Chasing new perspectives abroad while preserving memories at home.

Get in Touch

Let's build something that matters.

Open to strategic leadership roles in People Analytics, Talent Strategy, and AI Enablement.

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